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solo travel trend on the rise

11 July, 2019 By Natali Mansberg

New research reveals it’s ‘me time’ that’s driving Aussie travellers to pack their bags most often. 

According to a survey run by 50% of Aussies say that time-out alone prompts them to hit the road over a romantic holiday, attending a destination wedding or spending a work bonus.

Women between 55-64 were most inclined to take a solo sojourn at 55%, followed by women aged 18-24 (53%). 

 Natalie Ball, Director says,

“Our survey data reflects a growing trend towards solo travel. Thanks to increasing resources and the ease of the smartphone era, travellers can now navigate the world on their own terms. Travel apps, translation tools and social media have made it simpler than ever to take off, unencumbered.”

Ball notes that an increasing reliance on modern technology has also had a hand in the rise of solo travel.

“Our devices have us connected 24/7 so the desire to ‘unplug’ and wind down has never been stronger. In today’s fast-paced world a holiday is the perfect opportunity to get off the grid and do exactly what you want.”

In recent years, solo travel has experienced exponential growth. Pinterest 2018 Travel Trends reported a whopping 593 per cent increase in interest in solo adventures, while Intrepid tours revealed a 30 per-cent uptick in solo travel content engagement. Allianz too says that a massive 40% of policies sold in 2018 were single travel policies. 

Ball says that the trend shows no sign of slowing down.

Those aged 21-29 are the most common solo travellers but we’re seeing an increase from all demographics.  Single traveller quotes have nearly doubled in the last few years with steady growth in all age categories.”

What women want 

According to the above survey findings, women are part of a growing demographic keen to take a solitary trip. Ball notes that women of varying ages are joining the trend.

“Interestingly, our survey showed a specific surge in solo travel from the middle-aged female demographic. Given that women in this age bracket often have many competing demands on their time, it makes sense that a growing number would seek out the opportunity to travel alone.”

Ball says that today’s solo female traveller isn’t necessarily single either.

“Today’s female traveller may have a partner who is unwilling or unable to accompany her. Many female travellers might like to seek out new connections or join up with friends along the way.”

Soul-searching expeditions and wilderness retreats have gained traction for female travellers with many seeking a chance to ‘find themselves’ and connect with like-minded women. 

“We have noticed an upswing in wellness and yoga retreats,” notes Ball. “Indonesia and Thailand are popular with solo female travellers and we’ve even seen a rise in adventure destinations like Nepal and Tanzania. Women are exploring the world in all types of capacities.”

Solo safety

With the rapid ascension of solo travel, Ball recommends that travellers invest in travel insurance.

“Technology has made it easier for solo travellers to plan an off-the-cuff adventure but if you’re travelling on your own, the onus is on you to procure your safety. Always buy an insurance policy once you’ve booked your flights, as you never know what might happen in the interim. Notify your travel insurer of any updates or changes to your itinerary and contact them as soon as possible if you need to make any claims.”

Ball advice to women travelling alone is to trust their instincts.

“Making your own travel choices can be empowering and ensuring your safety even more so. Make sure you research your destination, stay contactable and understand what safety measures are required of you. If something doesn’t feel quite right, trust your gut. Removing yourself from a situation or summoning help maybe your best option.”

Lastly, Ball applauds those taking courageous travel choices;

“In 2019, it’s encouraging that so many are taking to the skies alone, without compromising on their holiday goals. Solo travel experiences can be life-changing and you’ll likely never regret them.”



Contributor Natali Mansberg

Natali Mansberg

Natali is a former kids magazine writer whose credits include working for the mouse (Mickey that is). An avid traveller, Natali spent part of her childhood in Israel and enjoyed several stints across the globe. Having worked in travel insurance for three years, Natali likes to simplify the fine-print and help Aussies make sense of their insurance policies. She currently lives in Sydney with her husband and one-year old son.

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