CTI Verdict
Blue is a relative newcomer to the Australian market, having built its reputation over 20 years in Ireland and the UK before expanding Down Under. The plans are straightforward and competitively priced. A range of common pre-existing conditions (like asthma, anxiety, depression, hypertension) are automatically covered with no health assessment or extra premium required. Just be aware that the Essentials plan includes no default cancellation cover, so if you need that, you’ll need to actively select an amount when buying.
